Getting Your Book Coverage in the National Press

Getting Your Book Coverage in the National Press Getting Your Book Coverage in the National Press This is a guest post by Douglas Wight, freelance journalist, author, publisher and book serialization specialist. He explains how authors can get book coverage in the national press†¦ and get paid for it!Book Coverage: Making A SplashHow many â€Å"likes†, how many â€Å"followers†, how’s your â€Å"discoverability†, what are your â€Å"signs of life†, are you on top of your profiles, what are your hits on â€Å"YouTube†?Life can be baffling for an author these days. The pressure not just to have a digital presence but one that’s firing hourly on multiple platforms is not just daunting, but increasingly terrifying.But imagine a platform that would pay for your content. That’s right. Hard cash. Not only that but it will guarantee an audience of millions. And these millions aren’t just digital consumers but actual readers. In addition, at no cost to you, it will take on the heavy lifting of promotion. This platform mig ht even advertise your book, plug it extensively online, tweet links to your material, sell your content on to other outlets, giving you a share of the spoils and run discount price offers so the audience can directly purchase your book.Sounds not bad, eh? And what is this amazing new platform that can promise all this?Actually, it’s oldest known to mankind. The humble newspaper.A Great Success StoryIn the digital age, not much attention is paid to â€Å"old media†. Newspapers are dinosaurs, right, losing readers by the millions, out-dated and out-of-touch?On the contrary, newspapers are in many ways the great success story. They’ve survived the arrival of radio and television and, after a rocky period, are navigating a passage through the Internet age. Crucially, for authors, they love books. True, many titles have done away with specialist literary editors but newspapers appreciate the kudos a book can bring. A good serialization can work wonders for both news paper and author. And, in an age of declining sales, all round publishers and the fourth estate need each other more than ever. If you write non-fiction, there’s a good chance your book could find a home in a newspaper. If you’re the author of a non-fiction book, there’s a good chance it could find a home in a newspaper. The only criteria, be it for a celebrity biography, strong real-life or historical story or a ‘mind, body, spirit’ book, is that it’s new, or offers readers something different. And, as long as it’s properly researched and credible, they’re happy to promote self-published books, which can be a massive boost for a fledgling author or imprint.Modern-day serializations have evolved from the days when newspapers would pay tens, even hundreds of thousands to gut a big celebrity title over several days. As advances have come down, so too has the money newspapers expect to pay to run content, but this has opened up the market. These days a ‘serial’ is more likely to be a one-day hit but it can be a fantastic launch pad for any new book. "A ‘serial’ can be a fantastic launch pad for any new book." – @dougwight Although newspapers demand exclusivity, other media – magazines, online news sources, television and radio stations – are happy to follow, offering new pathways to publicity and promotion.And the good news is that, certainly where tabloids are concerned, they are still willing to pay for content. The sums involved might not make you rich but in an era of ridiculously small advances they can almost take the place of an advance for self-published work.With journalist Jennifer Wiley, I recently self-published an unauthorised biography of the pop singer Rita Ora. A serial deal with the Sun meant we were able to print a hardback and attract interest from a major high street retailer. The Sun’s coverage was picked up around the world and led to extensive secondary publicity. This won’t be everyone’s experience but it showed the potential of strong newspaper coverage.In another example, a book published solely through Amazon’s Print on Demand went o n to sell thousands of copies after a tabloid serialisation brought it to the public’s attention.Get Serious About SerialWhether you are an independent author, self-publisher or have a forthcoming book with a traditional publisher it’s important to think about the merits of serialisation.Most publishers have a rights department whose job it is to secure serial deals. Sadly, however, away from the big titles it can often be the case that a smaller book gets overlooked or not much effort is put into achieving national coverage.So, take an interest. Think of ways to make your text appealing to newspapers. Some authors are guilty of thinking that once their manuscript is sent a team of specialists will mold their work to make it publicity friendly. The reality is that the best you can hope for is that a rights manager will flag it up to a paper and send over the manuscript. If you’re a books editor or features editor you might have ten manuscripts a week vying for y our attention.If, however, you’ve dissected your text and teased out the killer new lines, in which chapters to find them and set out exactly what’s fresh and interesting, then you’re helping push your book to the top of the pile. Dissect your text and tease out the killer new lines, then pitch it to the press. It also means you’re starting to control part of the process.Newspapers are visual beasts so think photos and images. If your book is photo-free suggest images available online that might help them illustrate it. The more visually grabbing your piece is the better chance it has of making it past the editorial conferences held to decide which stories are placed  in newspapers (and where).Fiction is harder to place or feature with anything more than a review. However, if you have a good back story or a remarkable real-life event sparked the idea for a novel this could pave the way for an interview to plug your new book.It’s worth noting, however, that newspapers traditionally don’t pay for author interviews, just extracts. They will, however, plug the actual book, possibly with an off the page reader offer, and front cover.If you’re not writing for a publisher, work with a serialisation expert, or ring up the paper you think is best suited to the material. Features editors are desperate for brilliant ideas.Often, retailers monitor press coverage and increase their orders accordingly. There’s no guarantee that happens all the time and publishers might well argue that the press’s influence on sales is not what it was†¦ but any publicity is good publicity and the more prompters readers get to the existence of a new book the better.So, in this digital age, think ink and see how Fleet Street can help your book get on the High Street.Looking to get some book  coverage in the press or on specialist blogs?  Pitch our  Reedsy publicists here  and ask them for free quotes!Have you tried to pitch your book to newspapers? Do you believe in the power of the "old media" in the digital age? Share your thoughts and experiences with us, or ask Douglas any question, in the comments below!

When and why did the Sinatra Doctrine replace the Brezhnev Doctrine in Essay

When and why did the Sinatra Doctrine replace the Brezhnev Doctrine in Soviet policy towards East-Central Europe - Essay Example The name of the document many have come up as a joke but its implication on the nations of Eastern Europe was not a joke. This doctrine had widespread effect on these nations and allowed them to control their own internal affairs. This was not possible under the Brezhnev doctrine which was being followed earlier by the Soviet Nation. Before the new doctrine came up; Soviet Nation exerted tight control over the internal affairs of the nations which came into the purview of Warsaw Pact. Brezhnev doctrine was used as a justification by Soviet Nation to justify the invasion of Czechoslovakia in 1968 and also that of Afghanistan in 1979. The main reasons which have been cited for this shift in Soviet policy have been the huge economic problems which were being faced by the Soviet Nation; the rising anti-communist and the anti- Russian feelings which were coming up in these nations and the disastrous effects of the Afghanistan war on the economy of Soviet nation. All these reasons made it almost impractical for Soviet Union to exert its forced will on all the neighbouring countries. This doctrine had far reaching consequences on the neighbourhood of Soviet Nation. The entire Soviet block was transformed as a result of this policy. The most dramatic and visible effect has been the destruction of the Berlin Wall in Germany. East Germany government was no longer receiving the support of Soviet Union and this policy made it clear that the country will not affair in the internal affairs of these countries. This led to the ouster of communist governments in East Germany, Czechoslovakia and Bulgaria. The communist party in Romania also suffered the same fate. This policy in fact signalled the end of cold war and Europe was no longer divided after this policy was announced. This paper aims to study the reasons for replacement of Brezhnev doctrine by the new Sinatra doctrine. The reasons for this dramatic shift in the policy of Soviet Union have been discussed and debated in this paper in the coming sections. Brezhnev Doctrine The Brezhnev Doctrine as a foreign policy for Soviet Union was first defined and clearly established in 1968. (Kovalev, 1968).It was defined as a necessity by Soviet Union in times when forces which are hostile to socialism try to convert a socialist country into a capitalist one. This was considered by Soviet Union not as a problem of the concerned country but a problem which was common to all the socialist countries and effort should be made by all socialist countries to prevent such forces which are disruptive to socialism from gaining power in any country. (Brezhnev, 1968) This doctrine was felt necessary to be defined by Soviet Union in order to justify the Soviet invasion of Czechoslovakia in August 1968 and also to justify various other soviet military interventions like the invasion of Hungary which took place in 1956.Before this policy was defined; these invasions were considered as inappropriate and improper. Soviet Union was

Research Paper Example | Topics and Well Written Essays - 2000 words - 8

Research Paper Example although Bear-Stearns investment firm analysts claim that the US illegal immigrant population "may be as high as 20 million people." (Illegal Immigration) Every year millions of people sneak illegally into another country by crossing the border line, this is very common in United States of America. This is called illegal Immigration, in other words, people who do not have work permit or any kind of permission from the government to come and stay in that particular country. The same affects the health facilities in the country and negatively impacts the overall healthcare facilities in the USA. Research has found that illegal immigration affects the citizens of that particular country, especially the poor people and the legal immigrants. It is also found that the taxes paid by these illegal immigrants are far less than the services received by them. Countries like United States of America are trying their level best to counter this by increased border patrol but this is not only reason for illegal immigration, most of the cases occur because of people who overstay even after their visa is expired. United States of America provides Medicaid facilities to the legal and illegal immigrants but this results in a very big loss for the economy of the country because the people take undue advantage of the same by overstaying in the hospitals even after recovery. The Medicaid policies depend on state to state but there are some states in America which provide the young children and elders requiring medical attention with great facilities like free drugs, free nursing and proper med ical attention. Of late the federal law has brought in many restrictions to keep a check on the illegal immigrants, this also ensures a strict check on the money spent on the public welfare. Some of the services provided by Medicaid to the people are Vaccine for the children, rural health care services, transportation services and these are just a handful of many services provided by the

Cultural Practices that Influence Academic Performance Essay Example for Free

Cultural Practices that Influence Academic Performance Essay It is a basic or general rule and knowledge that the learning process and patterns differ for every student or learner. The concept of individual differences supports this idea as it builds on the theory that the structure or dimensions of the various faculties of individuals differ for each child, such as the physical, emotional, psychological, and cognitive faculties. From this point of view, we draw out the conclusion that individual differences must also mean that the pedagogical process should be designed to address them in order to facilitate learning in different kinds of situations. In other cases, not only are the various faculties considered, but also environmental factors such as social faculties, and more importantly, the cultural background from which an individual belongs to. With this in mind, the remainder of this text will look into the comparison and contrast of cultural factors that influence academic performance, particularly on a specific learning group – the Limited English Proficient or LEP students and the Fluent English Speakers or FES population. The primary difference between LEP and FES learners is the rate of standard of English language proficiency, either in listening, reading, writing and speaking. The implication of this particular inconsistency of English language proficiency when we talk about the learning situation is that learning becomes imbalanced or varied due to the different learning needs and demands of the aforementioned learning groups. Moreover, this also means that the teaching-learning process will cease to become effective if it lends itself to the traditional means of learning. For instance, since LEP learners lack the knowledge, skills, and competencies of displaying their proficiency on the English language, the curriculum as well as other learning aspects or situations are modified in order to make them less difficult and easier for the learners to understand at their own pace. On the other hand, the FES population has advanced and more developed proficiency in the English language. Therefore, the learning situation should be made challenging in order to increase or further learning and take it to the next level. The Interaction Model presented by Dr. Fred Tempes and Lilia Stapleton in their case study about bilingual education suggest that the academic performance of students when it comes to English language proficiency is dependent on the community background, the knowledge, skills, and competencies by the learner, the instructional method or techniques implemented, and the educational background. The condition of a learner’s community background constitutes the socio-economic status of families within the community and the academic performance of schools or academic institutions that provide learning opportunities for LEP students. These factors have something to do with the chance or capability of families to pay for bilingual educational programs for their children and the academic institution to provide effective and comprehensive bilingual educational programs. Another factor includes the primary language that families use at home and the kind of culture that exists within it. For instance, families that use Spanish as their primary language at home will expect their children to have difficulties in learning the English language in school. Moreover, a family that readily accepts the necessity to learn the English language would be more open to being involved, contributive, and supportive to the English learning process. (Tempes Stapleton, 1986) The student input factors that influence academic performance of LEP students include the obtained rate in English language proficiency, the academic performance rated and quantified for the English courses, and student mobility. In addition, the educational background that affects student academic performance for LEP students has something to do with the design, structure, learning objectives, and quality of educational programs implemented by academic institutions covering the institutional learning goals and objectives, the educational philosophies, the curriculum, the syllabus, instructional methods, strategies, techniques, and materials, and such. (Tempes Stapleton, 1986) On the other hand, the cultural factors that influence academic performance of the FES population differ from that of the LEP students. Culture, particularly language, is less likely to influence academic performance of the FES population since learning becomes easier and less challenging due to their increased proficiency of the English language which is the primary medium of instruction in academic institutions. For instance, instructions or directions are clearly understood leaving enough time for them to accomplish learning goals and objectives for English courses. However, academic institutions need to focus on the educational background or the ability of the academic institution to provide the highest standard of education for the FES population in order to increase the input of the students in terms of their academic performance and development of their English language skills and competencies. This particular difference is the primary reason why teachers express their difficulty in adjusting to the varying needs and demands of LEP students and the FES population. On the contrary, this particular situation is the reason why the government and academic institutions are continually raising the quality of education and educational programs since there is a pressing need to develop and implement bilingual education to address diverse needs of the student population. (Howard Loeb, 1998) The cultural factors that influence the academic performance of LEP students and the FES population has impacted how the government and academic institutions regard and acknowledge the importance of multicultural educational programs or curricula. Aside from the obvious need of LEP students to obtain an efficient, appropriate, and comprehensive language education, the rate of academic performance of the FES population when compared to that of the LEP students helped in establishing multicultural educational programs and curricula to address specific learning needs for both population. One example would be the No Child Left Behind or NCLB Act implemented by the U. S. government in 2001. Taking the context of the NCLB and applying it to the educational situation of American Indians in the country (Beaulieu, Sparks Alonzo, 2005), various discussions were conducted in order to reconcile the need to implement NCLB but at the same time preserve the culture of American Indians through culturally-sensitive educational programs (Campbell, 2000). While effective programs for FES students rely on the continuity of traditional education programs that does not incorporate special courses or directives for the learning of English as a second language, educational programs for LEP or ESL students incorporate the accomplishment of educational standards and guidelines for the learning of the English language while at the same time implementing the traditional programs for FES students which not only focuses on English courses but other subjects, courses, or programs as well. Therefore, the educational programs and curricula for LEP or ESL students are more specialized and particular to the learning of the English language in traditional educational settings, including the need to become integrated to society through the learning process and learn traditional concepts inclusive of regular educational programs, making it more challenging and difficult as compared to those provided for the FES population. (Thomas Collier, 1997) Aside from the implementation of multicultural curriculum as means to develop and improve education for LEP and ESL students, the knowledge, skills, and competencies of teachers in teaching the English language to second language learners should also be evaluated and assessed. TESOL discussed the need not only to improve multicultural curricula, but also to develop teaching capabilities and competencies through teacher education. This will be done by raising standards and guidelines in accrediting teacher education programs. (TESOL Task Force ESL Program Review Specialist, 2008) Considering teacher competencies is one way of addressing the needs of LEP and ESL students and acknowledging the fact that academic performance is not the concern of the students, their parents, and the community alone. One of the main contributors to the academic performance of LEP and ESL students also include the â€Å"teacher factor. † TESOL’s contribution to raising the standards of teacher education to improve the quality of multicultural educational programs has paved way to the rising quality of multicultural educational programs for the benefit of the LEP and ESL students. References Beaulieu, D. , Sparks, L. Alonzo, M. (2005). No Child Left Behind in Indian Country. NIEA Preliminary Report: National Indian Education Association. Campbell. (2000). Amending the Native American Languages Act to Provide for the Support of Native American Language Survival Schools, and for Other Purposes. The Committee on Indian Affairs, 106th Congress: The United States Senate. Howard, E. R. Loeb, M. I. (1998). In Their Own Words: Two-Way Immersion Teachers Talk About Their Professional Experiences. Center For Applied Linguistics: ERIC Clearinghouse on Languages and Linguistics. TESOL Task Force ESL Program Review Specialist. (2008). Standards for the Accreditation of Initial Programs in P-12 ESL Teacher Education. TESOL. Tempes, F. Stapleton, L. (1986). Case Studies in Bilingual Education. Federal Grant #G008303723 Thomas, W. P. Collier, V. (1997). School Effectiveness for Language Minority Students. Center for the Study of Language and Education. Washington, DC: National Clearinghouse for Bilingual Education.

The Effect of Legal and Illegal Immigrants in the United States :: Immigration Cause Effect Essays

For many years the United States of America has been held by many to be the land of opportunity where everyone can achieve their dreams. Like in any area of the world the immigration and migration of people both legally and illegally shapes our country’s population and the economy. In the United States there are millions of illegal immigrants that struggle to find a way to live and then there are the legal foreign-born individuals that abide by our laws and still struggle to get by. A great deal of the population growth we have seen in the past and will see in the future is due to the immigration of foreign people into this land. As one studies our nation he can see there are many differences between the status and living conditions of natives and foreign-born population. There are many migrant workers that come into this country every year to work in the farms and industries that offer seasonal work with little pay. In light of the recent terrorist acts against this country t he immigration laws and border patrols are coming under greater scrutiny. Immigrants and Their Place in our Population There are all kinds of immigrants in the United States and they have different kinds of statuses. First of all there are legal immigrants that were foreign born but have become citizens of the United States. There are also people who come into the country legally and are given permission to live here permanently but are not naturalized citizens because they have either never applied for citizenship or do not meet a requirement for citizenship. We also have those who come here legally to stay for a set amount of time for things such as education, or work. On the other end of the spectrum are the millions of illegal immigrants that sneak into our country hoping to find asylum and a better way of life. As is apparent in any area that receives immigrants the influx of new people has an effect on population size and diversity. The Department of Labor expects the population of the United States to grow by around fifty percent over the next fifty years. They also say that immigration will have the biggest role in growth through mid-century and that other changes come only because of birth rate and death rates. We are to expect around 820,000 immigrants to arrive in our country every year not including those who come illegally.

Employment †Management Essay

For the longest time I could not decide on a major and a career to study throughout college. When I came to Georgia Southern University I discovered that they had a major that was very interesting to me. Sport Management id the ideal major for my interest and me. Since I love sports I figured that this would be the career for me. A degree in Sport Management helps to prepare for success in sport related occupations. The job market varies in the field of sport management. Some occupational opportunities include: athletic trainer, coach, sports official, Sports agent, camp director, sporting goods sales/dealer, pro scout, athletic director, sport promoter. The list can go on of the opportunities in this career. Mostly anything sport related in today’s business world is included also. The nature of a person in a sport management career is based solely around sports. Depending on what occupation you decide to pursue the work and conditions will differ. Some typical activities are, plan and direct athletic events, represent professional athletes, plan and direct the training of the team players, evaluate skills and potential of players, or work extensively with players, coaches, officials, managers etc. The work condition can vary with different jobs or tasks. A scout will be called on to travel about 3/4 of the time. Athletic directors handle the athletics of their prospective schools along with coaches. A sports agent working conditions can involve a lot of long hours and extended pressure. Some employment settings are colleges/universities, camps, sporting goods stores, management firms, professional teams, fitness centers and the media. The job outlook for most careers in Sport Management is fair to good. Sport Management is one of the fastest growing fields of study in the country. With that there will lots of job openings and new businesses starting. Some jobs in this field are limited. For instance, anything dealing with professional teams is limited due to the number of sports teams. Successes in the teams help with salary and benefits for the employees. Most jobs in the sport management field are setup to where an employee must work his or her way up the ladder. For example, the job may ask the employee to assist in work and the salaries are not as high. In some jobs such as being a general manager of a professional team the job is to an extent being in the right place at the right time. Careers in sport management require some necessary in order to be successful. Being able to communicate effectively is a very important skill in this career. Giving Speeches is one part of communication that is important. Decision Making, Organizing, Leading/Coordinating and being able to motivate others is also critical in the career. Qualifications for most jobs require a bachelor’s degree, sport experience and management training.

Mcdonald s Corporate Social Responsibility And...

McDonald’s Corporate Social Responsibility and Sustainability: Raising the Standards Higher I. Introduction, background, situation, problem and method Corporate social responsibility (CSR) and sustainability are the emerging bottom lines in corporate governance today (Fontaine 2013). There is actually a triple bottom line: people, planet and profit (Fontaine 2013). It is no longer possible for corporations and businesses to ignore that as they pursue business objectives, they affect society and the environment. As transport, communications, computerization and the internet accelerate their speeds of progress, the information circulates in a matter of seconds. Those who fail to be good businesses or corporate citizens can die from bad publicity as multimedia and social networking sites condemn and deprive them customers. It is important to be ethical not only because it is the correct but also modern businesses will only continue to live if they do not offend their customers and the public at large. Some from the public may not be customers but their opinion can also shape the opinion and attitudes of customers. Thus, according to Fontaine (2013, p. 111), â€Å"the goal of the CSR is to embrace responsibility for the company action and to encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders, and all the other members of the public sphere.† Although it is possible to define sustainability in terms of profit,Show MoreRelatedThe Importance Of Corporate Social Responsibility Development1196 Words   |  5 Pages Introduction Recent decades have witnessed the importance of Corporate Social Responsibility development in business landscapeï ¼Å'which is defined as be responsibility to all corporation activities with environment sustainable. 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The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieveRead MoreMcdonald s The Best Food Retail Brand Of The World Essay1222 Words   |  5 PagesSumanpreet Introduction McDonald is one of the best food retail brand in the world. McDonald have almost 35000 locations worldwide and caters approximately 70 million consumers. Most of the McDonald outlets are independently owned by local business persons. 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This includes the factor of obesity, animal cruelty, social media impact, and manipulative characterRead MoreCorporate Social Responsibility Of A Fast Food Industry1488 Words   |  6 PagesThe QSR (Quick Service Restaurants) or the Fast Food Industry, has been burgeoning in the past few decades with the emergence of global brands like McDonald s, Domino s, Wendy s, KFC, Subway, etc. The success of these brands can be attributed to the continuous differentiation strategy they follow to ensure their brand stands out from the remaining. The popularity of these restaurants is due to the quick service of quality fast-food and minimal table service, everything of which is customer-centricRead MoreControl Mechanisms in Management1269 Words   |  6 Pagesmeeting or exceeding company goals. Companies should reward employees who meet or exceed the goals of the company. Compare and Contrast McDonald’s main goal is to develop sustainability. 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