Mcdonald s Corporate Social Responsibility And...

McDonald’s Corporate Social Responsibility and Sustainability: Raising the Standards Higher I. Introduction, background, situation, problem and method Corporate social responsibility (CSR) and sustainability are the emerging bottom lines in corporate governance today (Fontaine 2013). There is actually a triple bottom line: people, planet and profit (Fontaine 2013). It is no longer possible for corporations and businesses to ignore that as they pursue business objectives, they affect society and the environment. As transport, communications, computerization and the internet accelerate their speeds of progress, the information circulates in a matter of seconds. Those who fail to be good businesses or corporate citizens can die from bad publicity as multimedia and social networking sites condemn and deprive them customers. It is important to be ethical not only because it is the correct but also modern businesses will only continue to live if they do not offend their customers and the public at large. Some from the public may not be customers but their opinion can also shape the opinion and attitudes of customers. Thus, according to Fontaine (2013, p. 111), â€Å"the goal of the CSR is to embrace responsibility for the company action and to encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders, and all the other members of the public sphere.† Although it is possible to define sustainability in terms of profit,Show MoreRelatedThe Importance Of Corporate Social Responsibility Development1196 Words   |  5 Pages Introduction Recent decades have witnessed the importance of Corporate Social Responsibility development in business landscapeï ¼Å'which is defined as be responsibility to all corporation activities with environment sustainable. 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The leaders of McDonald’s have set standards of financial growth, customer service, product quality and safety, and corporate responsibility and conduct to achieve this main goal. Considering McDonald’s dominance in the fast-food industry, it is safe to say they have been successful at achieving their performanceRead MoreCorporate Social Responsibility : Mcdonald s The World s Largest Chain Of Hamburger Fast Food Restaurants1014 Words   |  5 PagesTherefore, I partly agree with this statement. CSR (Corporate Social Responsibility) is a form of self-regulation integrated into a business model whereby companies and enterprises consider the interest of society by taking responsibility of many objects such as employees, shareholders, customers, even communities and environment. President CEO of McDonald s corporation Mr.Don Thompson has stated : â€Å"We realise that our business and responsibilities to society are inextricably linked.† In fact, this